MINI Individual Program

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Should BMW offer more customization options?

BMW used to offer a somewhat a la carte options list, allowing customers to pick and choose most options specifically, without requiring them to purchase preset packages. BMW never reached the level of customization offered on…

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MINI Individual Program for new F56 model

The all-new MINI is more powerful, more refined and more comfortable, and also offers more choice than ever for customers seeking to give their car a unique style. A fresh and exciting range of model-specific…