25 Years of the Modern MINI: How the 2001 Reboot Changed BMW Group
MINI’s modern era began April 26, 2001 at Plant Oxford. A look back at the BMW-era reboot—from Paris 2000 to global production
MINI’s modern era began April 26, 2001 at Plant Oxford. A look back at the BMW-era reboot—from Paris 2000 to global production
Before BMW launched the retro-styled MINI in 2001, it considered a radically different design—the 1997 MINI Spiritual Concept. With a rear engine and futuristic packaging, it quietly shaped the brand’s future.