MINI Hipster Hatch

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Will BMW or MINI top last year’s April Fools joke?

April Fools is upon us, as tomorrow marks the first day of April. It’s usually a time when people play practical jokes on each other, making outrageous claims purely for shock value, only to hope that…

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BMW Unveils New xDrive Baby Boots

The BMW Group has been dwelling into bringing lifestyle accessories to the market for quite some time now. The BMW brand for example has plenty of shirts, jackets and travel luggage offerings in its portfolio…

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MINI Hipster Hatch gets old school twin-deck cassette player

MINI has whipped a fair-trade Peruvian cotton sheet off its latest model this morning in Hoxton, London. Featuring Instagram filtered windows, Twin-deck cassette player and a fixed-gear drivetrain, the new MINI Hipster Hatch launches today….