BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new …

A CNBC report states that more women are under the age of thirty are leasing luxury cars, and among them, BMW stands out with their …

Yesterday, the headlines in the marketing world was kept by the separation announcement between BMW and GSD&M Idea City agency, based in Austin. After five …

After five years of love and Joy, GSD&M Idea City and BMW are ending their relationship. The split comes on the heels of the death …

The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story …

3D is in these days and more and more movies or video commercials are jumping on this bandwagon, so it came as no surprise to …

Jack Pitney, Vice President of Marketing at BMW North America, met with journalists at an event in Birmingham, Michigan. Topic of discussion? BMW’s “Secret Sauce” …

We’re happy to see the responses start to roll in from readers on their personal cars and great photos they’ve come across on the web. …

Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW …

As many are now aware, BMW is in the process of implementing its new Joy campaign. The campaign, in a broad stroke, will compliment the …