News
BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being…
Horatiu Boeriu / January 6, 2012
Interesting
A CNBC report states that more women are under the age of thirty are leasing luxury cars, and among them, BMW stands out with their Joy marketing campaign. BMW’s Joy campaign is targeting women and…
Horatiu Boeriu / November 17, 2010
Interesting
Yesterday, the headlines in the marketing world was kept by the separation announcement between BMW and GSD&M Idea City agency, based in Austin. After five years, GSD&M Idea City and BMW are ending their relationship…
Horatiu Boeriu / October 23, 2010
Featured Posts
After five years of love and Joy, GSD&M Idea City and BMW are ending their relationship. The split comes on the heels of the death this summer of BMW’s VP-marketing of North America, Jack Pitney,…
Horatiu Boeriu / October 22, 2010
Videos
Video: “The Story of Joy” – The un-aired commercial
by Horatiu Boeriu / Date: September 13, 2010
Videos
3D is in these days and more and more movies or video commercials are jumping on this bandwagon, so it came as no surprise to us when a BMW’s Joy campaign showed up in a…
Horatiu Boeriu / May 27, 2010
Interesting
Take 2 and action. We have regrouped, learned from the previous unfortunate experience and with the help of BMW of North America, we have rescheduled our live webcast with Jack Pitney, Vice President of Marketing….
Horatiu Boeriu / March 31, 2010
News
Update: Due to unfortunate technical difficulties, the webcast has been stopped. We will follow up with Jack next week at the New York Auto Show and speak to him on camera about the Joy campaign….
Horatiu Boeriu / March 26, 2010
Interesting
Jack Pitney, Vice President of Marketing, BMW North America, has offered to sit down with us and take some questions live from our audience around the “Joy” marketing campaign and the “Ultimate Driving Machine” slogan….
Horatiu Boeriu / March 24, 2010
Videos
The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two keywords we’ve been hearing over and over: Efficiency and Dynamics….
Horatiu Boeriu / February 26, 2010
Others
I bumped into Dr. Oetker in the frozen food aisle of our local super market. BB: Hello Dr. Oetker, fancy running into you here! DO: Where else would you expect to see me? What’s…
Hugo Becker / February 22, 2010