BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being…
A CNBC report states that more women are under the age of thirty are leasing luxury cars, and among them, BMW stands out with their Joy marketing campaign. BMW’s Joy campaign is targeting women and…
After five years of love and Joy, GSD&M Idea City and BMW are ending their relationship. The split comes on the heels of the death this summer of BMW’s VP-marketing of North America, Jack Pitney,…
The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story of 3”, a short videoclip showing the 34 years history…
Take 2 and action. We have regrouped, learned from the previous unfortunate experience and with the help of BMW of North America, we have rescheduled our live webcast with Jack Pitney, Vice President of Marketing….
Update: Due to unfortunate technical difficulties, the webcast has been stopped. We will follow up with Jack next week at the New York Auto Show and speak to him on camera about the Joy campaign….
Jack Pitney, Vice President of Marketing, BMW North America, has offered to sit down with us and take some questions live from our audience around the “Joy” marketing campaign and the “Ultimate Driving Machine” slogan….
The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two keywords we’ve been hearing over and over: Efficiency and Dynamics….
I bumped into Dr. Oetker in the frozen food aisle of our local super market. BB: Hello Dr. Oetker, fancy running into you here! DO: Where else would you expect to see me? What’s…
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
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