Joy

“The ultimate driving machine” slogan makes a comback

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being…

Upcoming Live Webcast with Jack Pitney, BMWNA VP of Marketing – Submit your questions

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BMW X1 Live Tour in the snow: Joy is xDrive

Our other sister blog, BMWBLOG.ro had the opportunity to attend the BMW xDrive tour, an event taking place across Europe where a large fleet of xDrive vehicles are being made available to customers and selected…

BMW. Jump for Joy. Part 2 – A “stab” at Audi

The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the image the new campaign portrays on BMW, but truth is,…