Hildegard Wortmann

Hildegard Wortmann BMW 3 750x500

BMW flagship executive Hildegard Wortmann leaves the company

According to German magazine The Welt, BMW loses one of its top managers  to possibly the Volkswagen Group. The report says that former Senior Vice President Brand BMW and until recently director of the sales…

BMW i Vision Dynamics 13 830x553

BMW plenty of spark left for electric revolution

BMW is an old company, having just recently celebrated its 100-year anniversary. While it’s not the oldest car company, with brands like Mercedes-Benz and Ford being a bit older, it’s among the oldest. Despite that,…

BMW investing in social media capabilities to reach new customers