DesignworksUSA

The Origins of DesignworksUSA’s Heritage

  DesignworksUSA is a design ‘skunk works’, a hotbed of automotive styling located in southern California. But it wasn’t always in BMW’s hands. It was purchased from Chuck Pelly by BMW. So who is Chuck…

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Laurenz Schaffer New President of BMW DesignworksUSA

Germany, California, Germany, and back to California again: Laurenz Schaffer, Director of the Munich Studio of BMW Group DesignworksUSA since the year 2000, will be taking over the position of the President of BMW’s Subsidiary…

BMW Designworks creates the interior cabin of the new Falcon 7X business jet

BMW DesignworksUSA Hydrogen Salt Flat Racer

If you already started scratching your head because of the ambiguous title, STOP, we’ll explain it in a second. Back in November at the L.A Auto Show, a small group of designers were competing in…