No, BMW’s Social Media Accounts Have Not Been Hacked
Unusual behavior on some of BMW's channels on social media seemingly suggests the accounts have been hacked, but that's not the case.
Unusual behavior on some of BMW's channels on social media seemingly suggests the accounts have been hacked, but that's not the case.
Hildegard Wortmann, Senior Vice President Brand BMW, is overhauling its marketing department to focus on the latest digital trends in an effort to connect and engage with millennials
BMW and Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat
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BMW named the number 1 in social media aptitude due to its extensive Facebook pages.