BMW i3 design

bmw i3 interior design 01 750x500

BMW’s i3 interior is a winner

The i8 interior is very good, but the BMW i3 interior to me is the real winner. It’s just so different and refreshing and inspired.

i3 open 750x500

Designing ‘i’ Into the BMW Brand

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…