Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…
Today, BMW Group announces a new sub-brand: “i”. Along with the official announcement of the new series of electric vehicles, BMW also launches a venture fund. BMW plans to expand its range of mobility services…
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW…
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…
On Monday, February 21, BMW will host a press conference in Germany announcing the a new sub-brand. The new “i” brand will offer a badge to all the upcoming BMW electric vehicles. The “next premium”…
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