Tag Archives: BMW Customization

BMW Motorrad Spezial 27 830x553

BMW Motorrad Spezial – Individualization for your bike

Motorrad | July 7th, 2017 by Horatiu Boeriu

BMW Motorrad Spezial. Customisation ex works is BMW Motorradā€™s response to the ever increasing customer demand for individualization. With the launch of the R nineT, …

mini f56 individual 05 750x500

Should BMW offer more customization options?

2 Series, MINI | February 9th, 2016 by Nico DeMattia

BMW used to offer a somewhat a la carteĀ options list, allowing customers to pick and choose most options specifically, without requiring them to purchase preset …