BMW Customization

BMW Motorrad Spezial 27 830x553

BMW Motorrad Spezial – Individualization for your bike

BMW Motorrad Spezial. Customisation ex works is BMW Motorrad’s response to the ever increasing customer demand for individualization. With the launch of the R nineT, BMW Motorrad recognized the trend towards individualization early on and…

mini f56 individual 05 750x500

Should BMW offer more customization options?

BMW used to offer a somewhat a la carte options list, allowing customers to pick and choose most options specifically, without requiring them to purchase preset packages. BMW never reached the level of customization offered on…