This week marked a huge event for BMW and its electrified future. The brand’s second ever BEV rolled off the production line for the first time and the moment was captured on camera. The first…
In business, whenever someone you’re teaming up with is in trouble, the same goes for you. For BMW, it happened a number of times, the most famous such situation coming in the 1970s, when Lamborghini…
BMW’s plans in China are not slowing down, despite the current setback. This week, at the BMW China Innovation Day event, BMW China boss, Jochen Goller, reconfirmed their future investments in the Chinese market. China…
Despite the current downturn the automotive industry is experiencing due to the Coronavirus outbreak, manufacturers still have big plans for the future. That includes BMW and its Chinese partner, Brilliance Automotive, who have kicked off…
The new coronavirus that is affecting large swaths of Mainland China deeply affected supply chains around the world. China is the largest manufacturer of goods in the world and since nearly everything is made there,…
Just like other car manufacturers, BMW is reacting to the outbreak of the new corona virus in China. The current plant vacation to celebrate the New Year will be extended by one week until February…
Last week, ahead of the 2019 Shanghai Auto Show, BMW hosted the market introduction in China of the new BMW X7, one of the most important markets for the Bavarians, and for other premium automakers….
Despite China’s car sales falling for nine months, BMW continues to bet on the Chinese market and its fast growing middle class. At a roundtable with journalists from around the world, Pieter Nota, Board of…
The Chinese city of Shenyang is home to the BMW Group’s biggest production base outside Germany, with two existing manufacturing plants and an engine plant. Construction work is underway at Plant Tiexi which will double…
At the Consumer Electronics Show 2019 (CES) in Las Vegas, BMW and Chinese tech mammoth Alibaba unveiled a fully and seamlessly integrated intelligent voice assistant for BMW vehicles in China. The voice assistant will be available in-car…
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