bmw ix i4 circular 09 1 830x553

BMW CEO Warns Electric Vehicles Will Never Be Cheap

With the demise of the funky i3 in mid-2022, BMW doesn’t have a true entry-level EV anymore. Although the moniker has been repurposed for a long-wheelbase 3 Series Sedan without a combustion engine, that car…

BMW Boss Defends Design Direction: Controversy Pays Off And Almost Everyone Loves The XM

bmw s68 engine 00 1 830x553

BMW Boss Argues People Shouldn’t Be Forced Into EVs

While most automakers are in a rush to announce plans about going all-in on EVs, BMW sees things differently. On numerous occasions, Chief Executive Officer Oliver Zipse has said abandoning the internal combustion engine would…