BMW Will Begin Direct Sales In Europe From 2027
BMW is encouraged by the success MINI is having with the agency model.
agency model
BMW Delays Direct Sales in the UK, but MINI Still on Track for March 2025
BMW is making adjustments to its transition to the agency model in Europe, refining its rollout timeline to integrate key learnings from MINI’s shift to direct sales.
MINI Direct Sales Model Delayed In Germany: Report
Automotive News Europe's German sister publication Automobilwoche cites a BMW Group insider claiming there are IT issues.
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