2013 BMW i3

2017 BMW 530e iPerformance16 750x500

BMW Will Still Focus on Profitability, Despite EV Push

One of the things BMW keeps pointing out, amid all talks about electrification, is the fact that the company is focused more on profitability instead of sheer sales volumes. In this regard, the Germans are…

BMW i3 Concept Innenraum London 2012 011 750x500

BMW i3 base price set between 35,000 and 40,000 euros

German magazine Automobilwoche says the first BMW electric-vehicle from the new i sub-brand, the i3, will have a base price set between 35,000 and 40,00 euros. The information comes from sources close to the Munich-based…

BMW i3 Concept Exterieur 021 750x500

BMW CEO: “BMW i3 less expensive than a 5 Series”

Earlier this year, in an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year…

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Editorial: The i Brand – Is This the Future of BMW?

Sometime in September (at the Frankfurt Auto Show presumably) BMW will unveil it’s new i3. While it has already teased journalists and BMW fanatics with glimpses-of and rides-in the i8, it’s the i3 that will…

New Rendering: 2013 BMW i3