2011 BMW ActiveE

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UK bans BMW ActiveE Zero Emission Ads

News reports coming from the UK confirm a ban placed on some BMW ads by the Britain’s advertising watchdog. The banned ads revolved around BMW’s claims that the BMW Concept ActiveE electric car is “100…

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U.S. to receive at least 450 BMW ActiveE vehicles

Recent published reports have incorrectly stated that the size of the fleet of BMW ActiveEs that will be deployed during the BMW Group’s second-phase field trial in the US will be limited to 200 vehicles….

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Editorial: ActiveE Electrifies Detroit

There was a charge in the air, and the world’s automotive media had the hair on their necks stand straight up. No, it wasn’t from a static charge, but rather the unveiling of BMW’s new…