We were afforded the opportunity to speak with Franz Jung at the Canadian International Auto Show 2010. As the President and C.E.O., Franz is responsible for BMW Canada and its future direction. After spending time…
After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
The entry level BMW 5 Series Gran Turismo model for the American market, 535i GT, was one of the few stars for BMW at the Chicago Auto Show. As we mentioned several times before, the…
It’s fair to say that a large number of automotive enthusiasts are young in age. It’s also fair to say that younger generations are not very sentimental, abandoning tradition as fast as you can say,…
Additional equipment options are also available for the models BMW X5 M and BMW X6 M as of spring 2010. The two top sports cars in the segment of the BMW X models can now…
More driving pleasure, reduced emissions: this principle of the development strategy BMW EfficientDynamics applies equally at the very highest level of performance. As of spring 2010, the high-performance model BMW M3 consistently combines its outstanding…
Ice was melting fast around the MINI exhibit as the Beachcomber Concept was given a steamy reveal. Based on MINI’s core virtues of simplicity, compact design and fun driving character, the new Beachcomber concept delivers…
While not as exciting as North American International Auto Show, the Chicago venue has some of the Midwest calm around it. BMW’s setup is also less aggressive and colorful when compared to the other auto…
Today, the BMW ALPINA B7 made its North American debut at the Chicago International Auto Show and will go on sale at authorized BMW Centers in Spring of 2010. While the car presents no surprises…
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