Audi RS5 vs. BMW M3 – The War Rages On
The horsepower war took a bit of a hiatus for a few months after Audi’s B7 platform RS4 went out of production and the debut of the Mercedes Benz C63 AMG – both in 2008…
The horsepower war took a bit of a hiatus for a few months after Audi’s B7 platform RS4 went out of production and the debut of the Mercedes Benz C63 AMG – both in 2008…
Fast Company magazine, the American address to look at when searching for trends in the business of innovation, has ranked BMW Group DesignworksUSA as the world’s “#1 Most Innovative Company in Design,” and among the…
A recent report by BusinessWeek confirms our previous suppositions: the new 2011 BMW 5 Series takes advantage of some high-end parts found in the 7 Series flagship. According to the magazine, due to component-sharing strategy…
Freshly starched shirt collars and cuffs reflect in the taught lines of BMW’s 7 series flagship sedan. As if not luxurious and exclusive enough, the Individual series takes your driving experience to a whole new…
We were afforded the opportunity to speak with Franz Jung at the Canadian International Auto Show 2010. As the President and C.E.O., Franz is responsible for BMW Canada and its future direction. After spending time…
After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
The entry level BMW 5 Series Gran Turismo model for the American market, 535i GT, was one of the few stars for BMW at the Chicago Auto Show. As we mentioned several times before, the…
Blessed with brilliant driving roads that stretch over 8,000 km from coast to coast, Canadians can enjoy the full potential of their ultimate driving machines. Two new models were released for sale in Canada at…
It’s fair to say that a large number of automotive enthusiasts are young in age. It’s also fair to say that younger generations are not very sentimental, abandoning tradition as fast as you can say,…