Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years. BMW’s new ad agency, Kirshenbaum…
One of the main attractions at the upcoming 2012 Detroit Auto Show will be the first compact Cadillac. Dubbed ATS, the midsize vehicle comes to take on BMW’s top-seller, the 3 Series. GM aims to…
The BMW Group in the UK (BMW and MINI combined) has reported a rise of 8.78 per cent in its 2011 sales increasing from 153,312 to 166,780 vehicles compared to 2010, and against a market…
Daytona Beach Florida was alive with the sound of the BMW I6 and the rumble of the big BMW V8. All of the teams from the Grand-Am Rolex and Continental Tire Series were in town…
German magazine Sport Auto takes the Kelleners BMW 1M to race track for a drifting session. Prior to that, the test drive editor decided to see how fast can the Kelleners 1M really go. The…
The advent of the new year is often seen as a time to reflect on the happenings of the prior year, but also a time to take stock of where one is at and where…
Once Upon a Car I just finished reading Bill Vlasic’s, “Once Upon a Car”, and highly recommend it. It’s a fast paced look at the implosion of the Big Three US automakers that was pretty…
BMW Group Canada (BMW and MINI brands combined) reported 34,928 retails for the year 2011, an increase of 10.2 per cent over 2010. This marks 21 consecutive years of growth for BMW Group Canada, and…
In 2011, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the record year of 2007 retailing 305,418 vehicles, up 14.9 percent compared to the 265,757 vehicles sold in…
The story of BMW Motorsport’s assault on the 24 hours of Nürburgring 2011 The documentary tells the story of BMW’s preparation and race in the 24 Hours Nürburgring. The Hahne brothers; Tim & Nick had…
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