MINI Roadster Advertising Campaign
The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be…
The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be…
UK TV show Fifth Gear spent some time behind the wheel of the new MINI John Cooper Works Coupe. At the wheel of the 211-hp coupe is sitting the fans’ favorite Vicki Butler-Henderson, the famous…
MINI releases the first video of the new MINI Roadster. The sporty roadster joins the extended MINI family and together with the MINI Coupe, will attempt to attract new customers to the brand. The latest…
With a height of 1384 mm, the new MINI Roadster is 20 millimeters shallower than the MINI Convertible. The difference in height is barely perceived in everyday life, but there are other visual elements that…
Marketing Campaign Launches In Manhattan With A Rocket And Astronauts MINI USA announces the newest family member, the MINI Coupe, with a larger-than-life stunt in New York City 30-foot rocket, with the all-new MINI Coupe…
Recent spy photos reveal that Prodrive is working on a production version of the MINI Countyman. The Banbury-based engineering firm developed the MINI Countryman WRC that runs in this year’s rally championship. MINI WRC is…
In 2009, BMW launched their first electric vehicles trial in the United States. More than 1,800 people and organizations applied to be part of the field trial of 450 MINI Es. From that, 450 were…
MINI, official partner of Team GB and ParalympicsGB, has unveiled its new London 2012 special, limited edition models to celebrate the monumental London 2012 Olympic Games. There will be just 2,012 of these special edition…
To celebrate the return of MINI cars to the World Rally Championship, the Oxford-based carmaker releases a a limited edition of the hatchback dubbed the MINI Monte-Carlo. The MINI Monte-Carlo is based on the MINI…
The MINI Cooper D was named What Car?’s ‘Fun Green Car’ at the publication’s 2011 Green Awards. Thanks to its MINIMALISM technology MINI is ranked within the top five motoring manufacturers for its low CO2…