MINI

The bicycle is no longer merely a means of transportation, it is also a lifestyle and fashion accessory. With its newest folding bike, MINI is bringing a splash of colour to the streets and showcasing…

The MINI John Cooper Works Paceman combines mouthwatering sporting flair and inimitable style to usher in a new dimension in driving fun. The seventh top-class athlete in the John Cooper Works range blends the overall…

A MINI can do more. It can win the Dakar Rally twice in a row. It can conquer more than 100 markets worldwide. But what about defying the laws of gravity and showing snowboarders how…

After spending some time with him over dinner and drifting around select mountain roads, Rauno Aaltonen captured our minds and our hearts. Few men live to be so passionate about driving, and I find both…

Driving fun will always be a MINI forte; its agile handling – aka “go-kart feeling” – has long been a hallmark of its character. Sophisticated powertrain and chassis technology ensure that every model in the…

I had an absolutely brilliant time behind the wheel of a prototype JCW Countryman on snowy Austrian alpine roads last winter. The first-ever all-wheel-drive John Cooper Works was a blast to drive as it dug…

What a pleasure it is to set eyes upon – nay, to sit in MINI’s all-new JCW GP sports car. This, friends, is the stuff legends are born of. You couldn’t buy a more honest,…

While fashion statements come and go, authentic style is here for the duration. As a one-off in the premium small car segment, the MINI has cemented its place in the street scene of modern cities…

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…

The British premium small car manufacturer MINI can look back on an eventful year marked by new sales records, successful model launches and expansion into new markets worldwide. 2012 once again served up a wealth…