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BMW iDrive: History, Legacy, and Importance

BMW iDrive: History, Legacy, and Importance

In 2001, BMW introduced the iDrive in the 7 Series (E65) to streamline the user experience for in-car functions such as radio, navigation, and air conditioning. There was also voice control for specific applications. However,…

BMW M2 vs. M3 vs. M4: Which is Right for You?

BMW M2 vs. M3 vs. M4: Which is Right for You?

BMW’s M division has grown substantially in recent years, thanks to SUVs, M-lite models and electrified vehicles. Indeed, it achieved a sales record in 2023 with 202,530 deliveries, propelled by the best-selling all-electric i4 M50….

BMW iDrive 9 Explained: Advanced Features, Customization, and Secrets

2025 BMW i5: Pricing, Specs, and What’s New

2025 BMW i5: Pricing, Specs, and What’s New

The BMW i5 enters its second model year relatively unchanged. A new trim level joins the lineup – the i5 xDrive40 – that adds all-wheel drive and makes a little more power than the traditional…

Inside BMW’s Wildest Prototype: The Drive Stick Car

Inside BMW’s Wildest Prototype: The Drive Stick Car

In the early 2000s, BMW Forschung und Technik GmbH—the company’s dedicated research and innovation department—was working on a project that truly broke the mold. Unlike the teams focused on refining next year’s production models, this…

The Car Content Creator’s Toolkit: A Peek Behind the Scenes

The Car Content Creator’s Toolkit: A Peek Behind the Scenes

Creating engaging, informative, and visually captivating car content isn’t just about loving cars—it’s about using the right tools to bring that passion to life. In this story, we’ll take you behind the scenes of our…