Today, the BMW Rahal Letterman Racing Team began the 2010 American Le Mans season with a new livery on both BMW M3 racing cars, helping to tell BMW’s worldwide Story of Joy. The 2010 BMW…
The horsepower war took a bit of a hiatus for a few months after Audi’s B7 platform RS4 went out of production and the debut of the Mercedes Benz C63 AMG – both in 2008…
A recent report by BusinessWeek confirms our previous suppositions: the new 2011 BMW 5 Series takes advantage of some high-end parts found in the 7 Series flagship. According to the magazine, due to component-sharing strategy…
Freshly starched shirt collars and cuffs reflect in the taught lines of BMW’s 7 series flagship sedan. As if not luxurious and exclusive enough, the Individual series takes your driving experience to a whole new…
We were afforded the opportunity to speak with Franz Jung at the Canadian International Auto Show 2010. As the President and C.E.O., Franz is responsible for BMW Canada and its future direction. After spending time…
More driving pleasure, reduced emissions: this principle of the development strategy BMW EfficientDynamics applies equally at the very highest level of performance. As of spring 2010, the high-performance model BMW M3 consistently combines its outstanding…
Today, the BMW ALPINA B7 made its North American debut at the Chicago International Auto Show and will go on sale at authorized BMW Centers in Spring of 2010. While the car presents no surprises…
BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…
Ever since BMW first released the BMW X5 SAV, or Sports Activity Vehicle, to the American public in 1999, people have loved it. It was built in Spartanburg, South Carolina, so that made it an…
The new 2010 BMW X5 This spring, BMW will write the latest chapter in the story of the world’s first Sports Activity Vehicle®, the BMW X5. Originally launched for the 2000 model year in late…
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