Videos

Our own Hugo Becker is attending the US premiere of the new 2011 BMW X3. Along with a tour at the expanded Spartanburg  plant, Hugo will also have a chance to drive the X3 on…

“Hands-free tailgate opening” is a new innovative function that allows BMW customers standing behind the vehicle to open the luggage compartment automatically with a movement of their foot. The “hands-free tailgate opener” will be available…

In 2009, BMW unveiled their first M car powered by a turbocharged engine. The twins BMW X5M and X6M launched into the market in a moment less favorable for a vehicle of their caliber, both…

Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…

After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…

BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…

BMW owners and fans are said to be very passionate, a common trait that connects all of us, not only to each other, but also to the brand. We go from uber taking care of…

Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…

Tommy Milner, driver of the No.92 M3 GT2 in the BMW Rahal Letterman racing team, goes on video and talks about the experience, the feeling behind the wheel of his car. The video trailer previews…

A few months ago when the new Pontiac G8 GT came out Pontiac was going nuts on how much better it was then the BMW 5-Series, particularly the 550i. I did an article about the…