BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
Katarina Witt to be Olympic ambassador for the BMW Group. Two-time Olympic winner and BMW Group campaign for the 2018 Olympic and Paralympic Winter Games in Munich. As a National Sponsor of Munich’s Olympic bid,…
Automotive News reports that BMW of North America is upping the ante on its no-cost maintenance plan, adding an additional two years or 50,000 miles on select certified pre-owned 2007 models sold between Feb. 2…
Internationally acclaimed artist Jeff Koons will create the 17th BMW Art Car in the 35th anniversary year of the program. Koons and Jim O’Donnell, President of BMW North America jointly made the announcement today at…
BMW becomes a Tier One Partner and exclusive automotive sponsor of the 2012 Games, 4000 low-carbon vehicles to be provided. London. Lord Sebastian Coe, chairman of the London Organising Committee of the Olympic Games and…
On September 8, 1994, the first US made BMW 318i rolled off the line in Spartanburg, SC. Today, 15 years to the day later, BMW Manufacturing’s 1.5 millionth vehicle rolled off the line to celebrate…
For decades, BMW has made the reduction of emissions and fuel consumption a key part of its product development strategy, just as enhancements to the dynamic ability of each BMW have been a lasting, sustained…
BMW’s Project i is moving forward and today, BMW Group announced that a supplier for the future Megacity Vehicle has been chosen: SB LiMotive. The company is a 50:50 joint venture of Bosch and Samsung…
Statement by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, Press Conference on the Realignment of BMW AG’s Motor Sports Activities Ladies and Gentlemen, Thank you for joining us at such…
Deep buried into the press release issued yesterday regarding the new BMW Aerodynamic Center, there was a reference to a new twin-turbo diesel engine which will be available in the near future. Now we don’t…
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