BMW i

BMW UK will be the first to offer BMW Individual colors for the BMW i8 hybrid sportscar. When BMW launched the i8 in 2014, the beautiful hybrid was only offered with a choice of three…

BMW i has today been unveiled as the title sponsor for round eight of the 2015-2016 FIA Formula E Championship in Berlin on May 21. Held on a bespoke track in the heart of the…

Starting this summer, the plug-in hybrid models built by BMW will be called iPerformance, a move that is meant to emphasize the fact that technology from the BMW i sub-brand is being used across the…

This week, BMW Italia, in collaboration with Garage Italia Customs, revealed what some may consider a new BMW Art Car: the BMW i8 Futurismo Edition. While the creation of the two companies didn’t include any…

BMW has taken some flak over the past year for putting a lot of resources into developing its BMW i sub-division that develops its hybrid and electric technology. Many feel that the “i” brand is unnecessary…

BMW Italia and Garage Italia Customs have created a special Edition model to celebrate the 50 years of BMW history in Italy. The Edition combines the icon of future mobility with the Italian art of…

The BMW i3 is mostly praised for its non-conventional approach towards what most people think an electric vehicle should be. It looks different, it’s made out of new-age materials and has an electric motor that…

BMW is one of the leaders in the industry for electric automotive technology. Some may claim that Tesla is wiping the floor with the Bavarians, but the fact remains that among traditional automakers, no one…

BMW has been showing off a futuristic BMW Vision Next 100 Concept, but the company won’t unveil their next electric car until 2021. Speaking today at BMW’s 96th Annual General Meeting in Germany, the Chairman…

The concept of upgrading an electric vehicle’s battery pack is certainly not a new one. In fact, it’s something that many EV owners have been vocal about wanting to see offered. So the news that…