Nico DeMattia

The BMW i4 is intentionally pretty timid looking. BMW didn’t want the i4 to look much different from the standard 4 Series Gran Coupe, so as to not scare off regular BMW customers with any…

The M4 CSL is the fastest BMW around the Nurburgring, proving it’s the fastest and most capable road-going BMW of all time. However, it comes at a difficult time for hardcore, track-oriented BMWs because its…

BMW Films was a masterstroke of automotive marketing, as the short film series instantly made not only the brand cool but it also made customers lust after specific cars. The original BMW Films series “The…

During last year’s 24 Hours of Nurburging, the Bulldog Racing’s MINI JCW became a crowd favorite, due to its plucky, can’t-quit attitude. It was hit twice and still finished a lap before heading into the…

BMW does not make a car that competes with the Rimac Nevera. BMW doesn’t make a car that can even hope to keep up with the Nevera, even if the Bimmer had a 200-meter head…

BMW is continuing its transition further and further into the Ultimate Technology Machine, as it partners with Meta to create in-car extended reality. Extended reality (XR) sounds like a technology the villain would use in…

Take a poll among BMW enthusiasts about the best looking Bimmer of this century and there’s a good chance the winning car will be the BMW M6 Gran Coupe. When it was new, it dropped…

YouTube is exploding with F80 M3 CS and F82 M4 CS videos now that the new G82 M4 CSL and G80 M3 CS are here. The biggest reason for that is their looks—the new cars…

BMW is getting ready to debut the most important new chassis since the original Neue Klasse chassis of the 1960s and it’s going to be called… Neue Klasse. Reviving the name makes sense because this will…

We’ve seen so many spy shots of upcoming BMWs over the years that we feel like black and white camouflage should be an official color for the brand. However, camouflaging a test mule is a…