Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

How It Works: “The Hands-Free Tailgate Opening”

“Hands-free tailgate opening” is a new innovative function that allows BMW customers standing behind the vehicle to open the luggage compartment automatically with a movement of their foot. The “hands-free tailgate opener” will be available…

2010 Paris Motor Show: BMW ConnectedDrive Demo

Among the many new vehicles introduced at the Paris Motor Show, BMW also presented some of the new innovations within the ConnectedDrive platform. At the 2010 Paris Motor Show, BMW showcases a globally unique technology…

2010 Paris Motor Show: BMW 335i Coupe with parts from BMW Performance

2010 Paris Motor Show: BMW Vision EfficientDynamics

Despite the teaser campaign DontBlogAboutThis which created a lot of buzz around the BMW Vision EfficientDynamics Concept, BMW has chosen not to showcase a new iteration of the popular concept at the Paris Motor Show….

BMW announces Performance Accessories for the BMW X6

Press Release: BMW has announced the North American availability of a comprehensive suite of BMW Performance accessories for its segment-busting X6 Sports Activity Coupe. The new BMW Performance parts for the X6 include the Power…

2011 BMW 535d Touring Individual

Back in June, Arno Keller, Project Lead 2011 BMW 5 Series Touring, confirmed that an Individual program will be offered in the future for the new 5er Touring. Fast forward four months later and BMW…