Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

Debut: M Sports package for the BMW X1

Press Release: Simultaneously with the market launch of the new BMW X1 xDrive28i in spring 2011, an M Sports package will make its debut in this series. It will be available for all engine versions of…

Video: BMW X1 debuted at 2011 Montreal Auto Show

Video: BMW X1 debuted at 2011 Montreal Auto Show

Today, at the 2011 Montreal Auto Show, BMW introduced the X1 into the North American market. Rumor mill at Detroit Auto Show churned that the entry-level SAV will be delayed till Fall in the U.S.,…

BMW 1 Series M In Australia By June, Limited Numbers

ALPINA B7 In Motion

ALPINA B7 In Motion

Jim over at DrivesTV sent in some cool footage of the ALPINA B7. The 3 minutes video takes us in and around the car, as well as plenty of in-motion shots. The BMW ALPINA B7…

MINI Cooper SD to launch at 2011 Geneva Motor Show

The 2011 Geneva Motor Show will host the world premiere of the new MINI Cooper SD. Equipped with the N47 turborcharged diesel engine, the Cooper SD delivers 143 horsepower and has a top speed of…

MINI vs. Monster: The Final Cut

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing and with the right twist of humor. Last one, while…

BMW X3 Mountain Driving Event

BMW X3 Mountain Driving Event

BMW continues to increase the marketing spending around the new BMW X3, one of the key models for BMW in the upcoming years. Launch late last year, the new X3 moves its production from Austria…