Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

Juliane Blasi pens the BMW Vision ConnectedDrive Concept

BMW ActiveE Explained Through Videos

BMW ActiveE Explained Through Videos

The new 2012 BMW ActiveE will make its debut in two weeks at the Geneva Motor Show. The 1 Series Coupe electric conversion continues down the path of the first electric vehicle launched by the…

BMW 1M – Exciting curves for more driving pleasure

BMW’s M-Power website continues their online series on the BMW 1M with a new chapter. While the previous one focused on the driving experience behind the wheel of the new “baby M”, the second episode…

BMW 1M: Sapphire Black and Alpine White colors

BMW 1M: Sapphire Black and Alpine White colors

Valencia Orange has been the preferred marketing color for the new BMW 1M, but many BMW fans and potential buyers have become increasingly anxious to see the new “baby-M” in other colors as well. The…