Seven weeks ahead of this year’s 24-hour race in Le Mans (FR), BMW Motorsport made an important step forward in its intense preparation programme for this classic endurance race. Together with 52 other cars, the…
Between June 23 and 26th, 2011, BMW will host an M Festival to celebrate the 24hr race at the Nurburgring race track. On this occasion, BMW invites fans around the world to have a look…
BMWUSA releases a new video showcasing the advanced safety facility where crash tests are being performed. is a dramatic, tension-filled moment, where every detail has to be timed perfectly. Every modern car is characterized by…
At the 2011 New York Auto Show, we had the opportunity to interview Alanna Bahri, BMWNA Product Manager for the 6 and 7 Series models. The discussion revolved mostly around the new BMW 6 Series…
At the New York International Auto Show, BMW was presented with both the “Coolest Brand” and “Best Performance Brand” awards in Kelly Blue Book’s 2011 Brand Image Awards. “What could be cooler than The Ultimate…
Update: It seems like the free tickets to the museum have always been offered as part of the program. We made the appropriate changes. BMW’s European Delivery program ads a new perk to the unique…
MINI USA launches the “MINI Rocks the Rivals” competitive test-drive tour in the USA, and as part of the kickoff, MINI has partnered with legendary rock band KISS to raise money for UNICEF to help…
On Monday, April 18th, BMW unveiled the ActiveE electric vehicle. In a press conference at the BMW Manhattan store, Rich Steinberg, Head of Electric Vehicles for BMWNA, delivered a speech to the press describing some…
The highlight at the Rolls-Royce exhibit in New York is a special edition Phantom Spirit of Ecstasy. Designed to celebrate the centenary of the Spirit of Ecstasy in 2011, the special Phantom joins the exclusive…
As we predicted, Nissan Leaf won the 2011 World Car of the Year, besting the Audi A8 and the BMW 5 Series. Today, at the 2011 New York Auto Show, Brian Carolin, Senior VP for…
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