Videos
Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through a new 5 Series ad. After the controversial “Joy” campaign,…
Horatiu Boeriu / April 30, 2011
BMW i
In 2013, BMW will bring to market their first mass-production electric vehicle. Dubbed i3, the Megacity EV is the first model to emerge under the Project i umbrella, a BMW initiative that started five years…
Horatiu Boeriu / April 29, 2011
BMW 1M
Without a doubt, BMW has hit the jackpot with the new 1M. The limited production numbers, the positive drive reviews and the back-to-roots angle, has made the new “baby-M” one of the most desirable BMWs…
Horatiu Boeriu / April 29, 2011
Concepts
The ActiveE, BMW’s first-ever full-electric road vehicle made its North American debut at the 2011 New York Auto Show. Similar to the MINI E, ActiveE field trial begins first in the United States when later…
Horatiu Boeriu / April 28, 2011
News
BMW Ranks 4th on EPA’s Top 20 Green Power Partners for On-Site Power Generation
by Horatiu Boeriu / Date: April 28, 2011
Auto Shows
The Shanghai Motor Show is closing its doors this week and the biggest Chinese event of the year is shaping up to become one of the most important automotive shows of the year. With the…
Horatiu Boeriu / April 28, 2011
Auto Shows
Matt Russell, BMWNA M brand manager, granted us an exclusive interview at the 2011 New York Auto Show. First part of our discussion went live earlier this week and we’re following up today with the…
Horatiu Boeriu / April 27, 2011
BMW M5
Ahead of the official reveal last week, the BMW M5 Concept was previewed to a select crowd in Shanghai, and the fans’ response has been nothing short of enthusiastic. The new F10 M5 launches at…
Horatiu Boeriu / April 27, 2011
BMW X3
An international line-up, featuring entrants from 19 European countries, is itching to get the BMW X3 Games started in Geneva (SUI). Following the official registration, the first events are scheduled for Thursday. The BMW X3…
Horatiu Boeriu / April 26, 2011
BMW i
BMW i Youtube channels features a new video that explores the idea of sustainable neighborhoods. BMW i and Wallpaper are giving six creative teams an unique opportunity to help write the future of their urban…
Horatiu Boeriu / April 26, 2011
MINI
Press Release: MINI presents the eco-friendly solution to the parking space problem in city centres. The brand is celebrating the comeback of the folding bike with a modern version of the practical means of locomotion….
Horatiu Boeriu / April 26, 2011