Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Video: BMW 1M MotoGP Safety Car

Video: BMW 1M MotoGP Safety Car

Akrapovic, the company providing the exhaust system for the BMW 1M MotoGP Safety Car, brings us a video of the 1M at the recently bike race in Qatar. As announced in March, the BMW 1…

Video: BMW Safety Center

BMWUSA releases a new video showcasing the advanced safety facility where crash tests are being performed. is a dramatic, tension-filled moment, where every detail has to be timed perfectly. Every modern car is characterized by…

Exclusive: BMWBLOG interviews Alanna Bahri, BMWNA Product Manager 6 Series

KISS Joins MINI at the 2011 New York Auto Show

MINI USA launches the “MINI Rocks the Rivals” competitive test-drive tour in the USA, and as part of the kickoff, MINI has partnered with legendary rock band KISS to raise money for UNICEF to help…

Videos: BMW ActiveE unveiled at BMW Manhattan

Videos: BMW ActiveE unveiled at BMW Manhattan

On Monday, April 18th, BMW unveiled the ActiveE electric vehicle. In a press conference at the BMW Manhattan store, Rich Steinberg, Head of Electric Vehicles for BMWNA, delivered a speech to the press describing some…