Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

BMW 6 Series Convertible by Kelleners Sport

German tuner Kelleners Sport announced today their new Kelleners BMW 6 Series Convertible upgrade program. Kelleners Sport uses the elegant concept of the new model generation of the 6 series convertible as a basis to…

“It’s personal”: MINI family

“It’s personal”: MINI family

You can’t choose your family, they say. Actually, with MINI you can. As of today citizens of Berlin, visitors to the German capital and Facebook users worldwide can make their choice when MINI presents the…

Video: BMW Performance Center Instructors on the BMW 1M performance

Video: First BMW 1M Commercial

Video: First BMW 1M Commercial

BMW UK launches the first commercial of the new 2011 BMW 1 Series M Coupe. The UK test drives took place last Friday and more reviews are under way. The commercial emphasizes the driving experience…

Ultimate Photo Gallery: BMW 1M on race track

Ultimate Photo Gallery: BMW 1M on race track

The BMW 1M coverage continues and we have a new ultimate photo gallery showing the “baby-M” going around the race track at the Monticello club. Last week, our own Hugo Becker lapped around the track…