Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
World Debut: BMW M3 DTM

World Debut: BMW M3 DTM

Just two weeks after the official roll-out of the new racing car for the 2012 DTM season, BMW presented the BMW M3 DTM Concept Car. Dr. Klaus Draeger, Member of the Board of Management of…

The sounds of 2012 BMW M5 and M3 CRT

The sounds of 2012 BMW M5 and M3 CRT

Wondering how the new 2012 BMW M5 sounds in person? Or the super-duper M3 CRT ? Here are two short clips delivering acoustics that put a smile on our faces. BMW has moved on with…

First Live Photos – 2012 BMW 1 Series in Black

On Location Photos: New BMW 1 Series in Crimson Red

On Location Photos: New BMW 1 Series in Crimson Red

The 2012 BMW 1 Series coverage continues with a new photo gallery from Berlin where the entry-level premium BMW is being introduced to international media. The new 1 Series hatchback continue to be a rear-wheel…

Lumma revamps the BMW X6

Lumma revamps the BMW X6

Lumma Design tuner reveals their own interpretation of the BMW X6. To increase its aggressiveness, Lumma offers a widebody kit for the X6 Sports Activity Coupe, along with oversize 22 inch wheels and revamped front…

BMW Group raises sales and earnings outlook for 2011

BMW Group raises sales and earnings outlook for 2011

Munich . Thanks to strong demand on the international auto markets during the second quarter and for the full year, the BMW Group now expects that business performance and earnings will be significantly better than…