Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
World Premiere: 2012 BMW 3 Series

World Premiere: 2012 BMW 3 Series

With the announcement of the sixth generation BMW 3 Series Sedan, the benchmark by which all sport sedans are measured just got raised. The pioneering history of the 3 Series serves as inspiration for the…

First Video: 2012 BMW 3 Series

Today, BMW unveiled the 6th generation 3 Series. The new 2012 BMW 3 Series will come to showrooms in February 2012 and brings a series of innovations, both in the design and technology area. The…

After 2 years, MINI E trial is nearing its end

In 2009, BMW launched their first electric vehicles trial in the United States. More than 1,800 people and organizations applied to be part of the field trial of 450 MINI Es. From that, 450 were…

Video: “BMW Switch” Prank Series

BMW launches a new series of viral videos. Produced in Singapore, the BMW Switch prank series airs its first episode: “Lost and Confused.” BMW gives us some insight on how the prank was born. Location:…

BMW thinking about M5 all-wheel drive

BMW 7 Series by Tuningwerk - 720 hp

BMW 7 Series by Tuningwerk – 720 hp

BMW performance specialist, Tuningwerk, developed a new tuning program for the long wheelbase BMW 7 Series model. Dubbed NR 7, the tuning package brings both visual and power upgrades to the popular BMW limousine. Powered…

BMW 1 Series M Coupe by TVW Car Design

German tuner TVW Car Design unveils their own version of the BMW 1 Series M Coupe. Dubbed “Orange Competition”, the tuning package provides tangible improvements in the longitudinal and lateral dynamics. TVW includes an adjustable…

Photos: Frozen Black Individual E90 BMW M3

Photos: Frozen Black Individual E90 BMW M3

Piotr, a member of M Flight club in Germany, just took delivery at Pentagon Car Sales of his new Frozen Black Individual E90 BMW M3. The special black matter paint first became available last year…

Video: BMW Head-Up Display - Simulation Augmented Reality

Video: BMW Head-Up Display – Simulation Augmented Reality

Last week, BMW revealed information on their next generation Head-Up Display. First released in 2004, the Head-Up Display from BMW was the first system to use a color projector which provided driving-related information directly in…

BMW congratulates F1 World Champion Sebastian Vettel

Seven years ago he made history in the Formula BMW series, at the weekend he created motorsport history once again – this time in Formula One: Sebastian Vettel became the youngest driver ever to defend…