Horatiu Boeriu

MINI USA releases a new commercial featuring new MINI John Cooper Works Coupe. Created in the usual funky and hipster way of MINI, the video ad comes as a challenge posed by the company to…

Manhart Racing delivers yet another exciting tuning package. The German tuner announces their latest M3 project which uses many components and technology from the BMW X6 M. First, the company took the S63 V8 TwinTurbo…

BMW M Product Manager for the U.S., Matt Russell, describes in 90 seconds the qualities and abilities of the new 2013 BMW M5. As we mentioned many times before, the new M5 features under the…

One of the hidden gems within the BMW world is the fantastic European Delivery Program. The BMW European Delivery Program has for many years been my preferred choice to purchase a new bimmer. As someone…

Have a look at the designing process of the new BMW 3 Series (F30) together with the designers. Karim Habib, head of BMW exterior design, and Christopher Weil, 3 Series designer, takes us behind the…

BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and…

Courtesy of BMW, here is the B-Roll cut from the Mission Impossible 4 Red Carpet Premiere that took place at the Ziegfeld Theater in New York City. The footage includes the red carpet debut of…

102EX (Phantom Experimental Electric), returned to the Home of Rolls-Royce Motor Cars in West Sussex, England this week following completion of its global test programme. Since it was unveiled at the Geneva Motor Show on…

The Kamp-Lintfort based tuner Prior Design releases a new tuning package for the popular 1 Series Coupe models. The widebody kit mimics the design of the new 1M and it’s available for those that couldn’t…

Earlier this month BMW unveiled their first four-door coupe: the 6 Series Gran Coupe. The 6 Series Gran Coupe goes on sale in the U.S. in June 2012 and will be offered as three distinct…