Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW, Daimler, TUM scientists unveil Visio.M EV concept

BMW, Daimler, TUM scientists unveil Visio.M EV concept

Technical University of Munich (TUM), BMW, Daimler, TUM scientists and a consortium of industry participants unveiled today the Visio.M EV concept. The concept is built upon the lightweight philosophy, including an all-plastic design of the…

The 10 Best M Cars

BMW M was established in 1972 and represents BMW’s foray into the sports cars market. The first M product didn’t wear an M badge, but nonetheless it is considered a sports car by any means….

Frozen Black BMW M6 Gran Coupe by EAS

California-based tuning shop European Auto Source unveils their latest project based on the BMW M6 Gran Coupe. With a reference to Bruce Wayne’s Batman, the Frozen Black M6 Gran Coupe can pass off as the…

Married couple picks up each an F80 BMW M3 in Munich

BMW M4 DTM Champion Edition - First Real Life Photos

BMW M4 DTM Champion Edition – First Real Life Photos

Earlier today, BMW unveiled the BMW M4 DTM Champion Edition, a limited run of the M4 Coupe which celebrates DTM driver Marco Wittmann and his 2014 championship. BMW Motorsport is also giving Wittmann the opportunity…

BMW M4 DTM Champion Edition - World Premiere

BMW M4 DTM Champion Edition – World Premiere

The BMW M4 DTM Champion Edition has just been announced. Celebrating Marco Wittmann’s win in the 2014 DTM Championship, the M4 will be built in a limited run of 23 units, reflecting Wittmann’s car number….

2014 BMW 1 Series DTM Sport Edition - First Photos

2014 BMW 1 Series DTM Sport Edition – First Photos

Just a few days ago, we exclusively announced the launch of a new limited edition BMW. Dubbed BMW 1 Series DTM Sport Edition, the special 1er celebrates Marco Wittman and his 2014 DTM Championship. The…

Making of the BMW i8 commercial by Gus Van Sant

This past summer, BMW hired director Gus Van Sant – famous for the Good Will Hunting, Milk and Elephant – to create a trio of gorgeous video commercials to help introduce the new BMW i8 to…

BMW M4 DTM CHAMPION EDITION to be launched

BMW M4 DTM CHAMPION EDITION to be launched

After eight out of ten races in the 2014 DTM season, Marco Wittmann has clinched the driver’s title in what is probably the most toughly competitive touring car series in the world – the latest…