Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

2018 BMW 8 Series Convertible on the Nurburgring

The second model of the new BMW 8 Series range – the convertible – was just spotted on the Nurburgring. Set for introduction in 2019, it eschews the folding hardtop arrangement favored by BMW for…

BMW Concept 8 Series live from Goodwood

BMW Concept 8 Series live from Goodwood

The BMW Concept 8 Series includes many new looks, of which about 80 percent are expected to get to the production stage. At least that’s what BMW has been telling us over the last few…

2018 BMW i3 Sport production begins in November

BMW is doubling down on its BMW Connected Services

BMW is doubling down on its BMW Connected Services

BMW sees four core themes as playing a crucial role in the future of premium mobility and services – they are known by the acronym ACES: Automated, Connected, Electrified, Shared. Thanks to standard built-in SIM cards…

BMW brings new updates to its Connected services

BMW brings new updates to its Connected services

At the start of 2017, BMW used its recently launched 5 Series and BMW Connected Onboard – which made its debut in the new model – to showcase the potential unlocked by digital services in the area…

Skype coming to BMW cars

Skype coming to BMW cars

Microsoft is expanding its partnership with BMW to enable Skype for Business in cars that use BMW’s iDrive system. BMW was one of the first car makers to enable Office 365 services in its cars,…

Mercedes widens lead over BMW after six-months of sales

Mercedes-Benz widened its global luxury-car sales lead in the first half of the year. The Stuttgart-based automaker sold 1.14 million cars in the six months through June, 14 percent more than a year earlier. BMW…

New York City hosting first Formula E race

New York City hosting first Formula E race

One day after the announcement that BMW is to join the FIA Formula E Championship as official manufacturer from Season 5 (2018/19), preparations are running flat out for two truly special races on this year’s…

BMW Group sales achieve best-ever June and first half-year

BMW Group sales achieved their best ever June, with sales in the month totaling 232,620, a 2.1% increase year-on-year. It was also a record first half-year with sales of the BMW Group’s three premium brands,…