A recent study carried out by Universum found that the BMW Group is the most attractive employer in the automotive industry worldwide. The research on the topic was carried out throughout 2019 and the results were published this week. BMW is now included on the list of World’s Most Attractive Employers for 2019 and dominated the automotive world. But that’s not all though, as the Bavarians are quite popular in other fields as well.
Among engineering and IT students, the company also placed fourth, behind Google, Microsoft and Apple. Universum surveyed more than 240,000 students from 12 countries for the study. For some, this high ranking position might be a surprise but it really shouldn’t be the case. That’s because BMW has been consistently ranked high in such studies for the last 7 years. For example, BMW has been ranked number one in the Trendence Young Professionals Barometer in Germany every year since 2012.
This autumn, the Trendence Institute recognised the BMW Group for topping its Graduate Barometer more than any other company over the past two decades with the special award “Top Employer of the Past 20 Years”. In the national Universum Young Professionals Study 2019, the company also ranked highly in the Business (1), Engineering (2) and IT (3) categories. In China, the renowned Zhaopin Study once again named the BMW Group most attractive employer in 2019.
“Being a highly attractive employer is extremely important for us in recruiting the best talents in a highly competitive market,” explained Ilka Horstmeier, member of the Board of Management responsible for Human Resources, and Labour Relations Director at BMW AG. “We are successfully shaping the sustainable mobility of the future – and that makes us more appealing as an employer. But we are certainly not resting on our laurels.”
Employees and prospective employees appreciate the company’s flexibility on hours and location, attractive salary and range of additional benefits. Another big motivator for future and existing employees is the strong emotional appeal of the BMW Group’s attractive product portfolio, according to the study.