Rolls-Royce has a very rich history in constructing bespoke editions of its models. Lately, the Rolls-Royce Bespoke Collective division has enjoyed great success and an increased demand from wealthy customers that would spend just about everything as to stand apart from the crowd in the ultimate style possible. To celebrate, three bespoke and highly different Rolls-Royce Phantom creations are now available: the Arabian Gulf Phantom, the Horology Phantom and the Digital Soul Phantom.

The Rolls-Royce Bespoke Collective division encompasses supreme style and artful diversity. The global demand for dream cars that are customized in a unique and artistic way has recently soared to an all-time high. And what better way to celebrate this wide recognition and growing client base than with the advent of three special edition Phantom models?

Torsten Müller-Ötvös, the CEO of Rolls-Royce Motor Cars, commented on the occasion: “Our Bespoke designers masterfully translate global taste patterns into works of art, moving beyond automotive conventions to redefine the possibilities of luxury craft. These are three very different Phantoms, each illustrating the extraordinary breadth of Bespoke personalisation available to patrons of our marque.”

Arabian Gulf Phantom


The Arabian Gulf Phantom adopts the rich colors and historical narrative of pearl diving in the Middle East. The Turchese exterior hue is evocative of the vibrant local waters, while the Andalusian White upper two-tone recalls the purity of natural pearls. On the exterior, along the coachline, a Nautilus shell motif is featured.

The shell motif is also present in the interior of this Arabian Gulf Phantom, where it can be seen embossed in the leather door covers and the wood trims of the front seats. A Mother of Pearl clock highlights the vibrant Turchese Gallery. The silk appliqué lines flow through the Gallery and further attract attention towards the centrepoint clock. The starlight headliner with its 1,344 hand-woven optic fibre projectors is covered in Turchese-coloured leather, delivering an uber-premium feel atmosphere.

Horology Phantom

The Horology Phantom was inspired by the fascinating world of the Swiss-made timepieces. As such, a designer from the Home of Rolls-Royce travelled to La Chaux-de-Fonds in Switzerland to meet with master horologists to understand the complexities and exotic movements of the contemporary wrist watch models.

Gold and Silver hues set against the Gunmetal lower and Black upper two-tone exterior paint hint at the holistic theme of this motor car. A gold and silver coloured hand-painted twinned coachline incorporates an intricate watch inspired design, whereas the Spirit of Ecstasy is finished in 24-carat gold. The bespoke Phantom inspired from the world of horology also features a special dashboard Gallery inlay which depicts an abstract schematic of a watch movement.


Digital Soul Phantom

The Digital Soul Phantom is one very special example of combination between two different worlds: art and digital. The Phantom’s two-tone exterior paint finish of Carrara White upper and Smokey Quartz lower is embellished with a gold coachline. The Spirit of Ecstasy figurine on the engine is plated in gold.

In the cabin, the dashboard Gallery displays the tridimensional image of an intricate binary algorithm. Data is transcribed using the art of 3D printing, forming the largest piece of 3D printed stainless steel ever featured in a production car. This stainless steel has been plated in nearly 50g of 24-carat gold. Parts of the algorithm are repeated onto the wood trims covering the back sides of the front seats and the door covers.