We bring you the first videos of the new 2016 BMW 7 Series.

BMW 7 Series, the brand’s flagship, is in its sixth generation and aims to set a new benchmark in the segment with its lightweight design, driving dynamics, comfort and luxury features, intelligent connectivity and extensive cabin tech. It will take on the current leader, the Mercedes-Benz S-Class and will arrive in the U.S. this fall with two powertrains: the 740i and a 750i xDrive model. The European market will also get at launch time the 730d and 730Ld models, both with a rear-wheel drive setup or all-wheel drive. A plug-in hybrid 740Le will be launched in 2016.


BMW has gone to great lengths to insure that its newest 7 Series is as advanced, in terms of both luxury and technology, as possible. The videos below highlight the design features of the new 7 Series, as well as showcasing the car in motion.