BMW’s new i3 is a simple, yet complicated car. It is simple to operate and own, yet many complex technologies converge to deliver an intuitively simple driving experience.

BMWBLOG got a deeper look at the technology while speaking with one of the designers responsible for the i3. Christian Knoll, head of user interface for the BMW i brand, took a few minutes to speak with us about the ‘social animal’ that is the BMW i3.

The Manufacturer’s Suggested Retail Price (without Destination & Handling) in the US will be $41,350, before any federal or state incentives. The Destination & Handling fee in the US is currently $925. The BMW i3 with range extender option starts at $45,200.