Tag Archives: Hildegard Wortmann

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BMW investing in social media capabilities to reach new customers

News | June 22nd, 2017 by Horatiu Boeriu

Hildegard Wortmann, Senior Vice President Brand BMW, is overhauling its marketing department to focus on the latest digital trends in an effort to connect and …

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BMW brand boss Hildegard Wortmann will speak at Europe congress

News | May 25th, 2017 by Horatiu Boeriu

Hildegard Wortmann, Senior Vice President Brand BMW, will be among the speakers at the Automotive News Europe Congress in Barcelona on June 21. Ms. Wortmann …

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Hildegard Wortmann talks about auto industry and MINI

Interesting, News | March 5th, 2017 by Nico DeMattia

Before working at BMW, Hildegard Wortmann work for Unilever and Calvin Klein. However, it was her experience there that led to her hiring at BMW …

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BMW Brand Manager Hildegard Wortmann talks electric cars, autonomous driving

BMW i, Interesting, News | February 23rd, 2017 by Nico DeMattia

Hildegard Wortmann is now the Senior Vice President of the BMW Brand, after working for the company for 18 years. Wortmann started at BMW in …

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Interview with Hildegard Wortmann, Senior Vice President Brand BMW

News | October 18th, 2016 by Horatiu Boeriu

At the BMW 100 Years Exhibit in Los Angeles, BMWBLOG sat down with Hildegard Wortmann, Senior Vice President Brand BMW. Ms. Wortmann joined BMW in …

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