The advertising battle between Audi and BMW continues with a new episode. The unofficial online ad duel started in 2009 when we first and exclusively reported on Audi and BMW billboards placed in Los Angeles. Coined by us at the … Continue reading

Last year, BMW’s marketing agency began a worldwide search for siblings to feature in the BMW campaign ONE ORIGIN. TWO ORIGINALS. The agency was looking for a pair of brothers or sister pairs with different characters to star in photo … Continue reading

Sex sells. It has been proven over and over again, and it is used across many industries and advertising mediums. But when do you cross the line? When “too much” or “too revealing” becomes uncomfortable and the expected results are … Continue reading

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through a new 5 Series ad. After the controversial “Joy” campaign, BMW returns to its roots … Continue reading

BMW NA is actively looking for a new ad agency. In late 2010, BMW of North America ended its contract with GSD&M Idea City, the ad shop responsible for the “Joy of Driving” campaign. Six months ago, the tragic death … Continue reading

BMW returned after ten years to the Super Bowl “ad game” and based on initial consumer reactions, the impact was quite positive. While the first ad featured, as expected, the new BMW X3, the second 30 seconds commercial focused on … Continue reading

BMW is making a comeback to Super Bowl advertising game. The new ads, which remain unknown at the moment, will air during the February 6th broadcast of the worldwide popular event. BMW is joining its competitors Audi and Mercedes in … Continue reading

Either Kylie Minogue has a thing for bimmers or the marketing department at BMW is operating at full speed these days. Second time this year, Miss Minogue features some of the newest BMWs in her videos. Back in August, we … Continue reading

The video below shows the BMW advertising machine at its best. Aside from experimenting with 3D commercials, BMW has managed to push themselves even further with this latest gimmick. BMW has come up with a interesting new advertising technique that … Continue reading