Tag Archives: BMW marketing

BMW 4 series images 0621 750x500 New BMW campaign: “DESIGNED FOR DRIVING PLEASURE”

New BMW campaign: “DESIGNED FOR DRIVING PLEASURE”

4-Series | February 18th, 2013 by Horatiu Boeriu

BMW launched a new international campaign focused on design in Germany last weekend. The integrated global campaign highlights the dynamism of BMW design and features …

dan creed BMWNA Marketing Head Dan Creed Sits Down With Forbes in Video Interview

BMWNA Marketing Head Dan Creed Sits Down With Forbes in Video Interview

Videos | March 2nd, 2012 by Misha Nikolich

Dan Creed, Marketing VP for BMW of North America, recently sat down with Jennifer Rooney of Forbes to discuss BMW’s 2012 marketing plan. In August …

megan fox jimmy kimmel live 05 750x500 “Jimmy Kimmel Live” has partnered with BMW on a pair of broadcasts

“Jimmy Kimmel Live” has partnered with BMW on a pair of broadcasts

News | February 27th, 2012 by Horatiu Boeriu

BMW of North America signed a deal with ABC’s “Jimmy Kimmel Live” as the show’s sponsor for the Oscars nights. Additionally, BMW bought out all …

mini ad 750x500 BMWs Mini Starts Ad Agency Search

BMW’s Mini Starts Ad Agency Search

MINI | January 23rd, 2012 by Horatiu Boeriu

After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency.  According to AdAge, BMW’s MINI has …

the ultimate driving machine12 750x500 The ultimate driving machine” slogan makes a comback

“The ultimate driving machine” slogan makes a comback

News | January 6th, 2012 by Horatiu Boeriu

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new …

BMWcrop2 BMWs Crop Circle Marketing Campaign Confuses Chinese Media

BMW’s ‘Crop Circle’ Marketing Campaign Confuses Chinese Media

Interesting | August 31st, 2011 by Horatiu Boeriu

Reports of a mysterious pattern in the Gobi Desert in China showed up on the interwebs on August 17th. Shortly after, the Chinese media, including …

bmw hire2 BMWUSA Presents Alter Egos Short Films Series

BMWUSA Presents “Alter Egos” Short Films Series

News | July 28th, 2011 by Horatiu Boeriu

BMW today announced the launch of its short film series titled, “Alter Egos.” Revealing the hidden “alter egos” of personalities such as Donna Karan, Ed …

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