Tag Archives: BMW marketing

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“The ultimate driving machine” slogan makes a comback

News | January 6th, 2012 by Horatiu Boeriu

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new …

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BMW’s ‘Crop Circle’ Marketing Campaign Confuses Chinese Media

Interesting | August 31st, 2011 by Horatiu Boeriu

Reports of a mysterious pattern in the Gobi Desert in China showed up on the interwebs on August 17th. Shortly after, the Chinese media, including …

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BMWUSA Presents “Alter Egos” Short Films Series

News | July 28th, 2011 by Horatiu Boeriu

BMW today announced the launch of its short film series titled, “Alter Egos.” Revealing the hidden “alter egos” of personalities such as Donna Karan, Ed …

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Product Placement: BMW Z4 in music video by Pitbull & Marc Anthony

BMW Z4 | July 25th, 2011 by Horatiu Boeriu

BMW is heading back full-force in the Media and Entertainment industry. In 2010, BMW returned to the music industry with the BMW 3 Series Convertible …

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Product Placement: BMW 5 Series GT in Jennifer Hudson’s video

Videos | July 7th, 2011 by Horatiu Boeriu

In the past months, BMW has been increasing their marketing presence through product placement in various music videos and film productions. From BMW Z4, to …

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Advertising battle continues: New Audi ad pokes at BMW

Featured Posts, Videos | May 18th, 2011 by Horatiu Boeriu

The advertising battle between Audi and BMW continues with a new episode. The unofficial online ad duel started in 2009 when we first and exclusively …

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BMW 1 Series F20 Marketing Campaign: One Origin. Two Originals

1-series | May 4th, 2011 by Horatiu Boeriu

Last year, BMW’s marketing agency began a worldwide search for siblings to feature in the BMW campaign ONE ORIGIN. TWO ORIGINALS. The agency was looking …

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