Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level, and in this case, this … Continue reading

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium” automobile, as BMW called it, … Continue reading

Today, BMW Group announces a new sub-brand: “i”. Along with the official announcement of the new series of electric vehicles, BMW also launches a venture fund. BMW plans to expand its range of mobility services over the years ahead. To … Continue reading

Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were … Continue reading

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and … Continue reading

Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the new marketing gimmick is the … Continue reading

On Monday, February 21, BMW will host a press conference in Germany announcing the a new sub-brand. The new “i” brand will offer a badge to all the upcoming BMW electric vehicles. The “next premium” automobile, as BMW calls it, … Continue reading

2011 has just begun and as expected, new information around the future BMW electric family have come to light. As we mentioned this week, in 2011 BMW will increase their marketing efforts around the Megacity vehicles and we predicted a … Continue reading

The BMW world of forums and discussion boards are mulling today over a rumor sent out in the wild by the usual suspect, known as Scott27, one of the longest BMW insiders we have seen on the interwebs. The rumor … Continue reading