Tag Archives: BMW i

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The BMW i design DNA

BMW i | March 1st, 2012 by Horatiu Boeriu

BMW i spells visionary vehicles and a new take on premium mobility that has sustainability very much at heart. Pivotal to the new BMW sub-brand …

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BMW i launches iAd in Europe – Innovative presence on foursquare and Mashable.com

News | December 21st, 2011 by Horatiu Boeriu

BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital …

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BMW plans to revolutionize the way cars are sold

Interesting | November 25th, 2011 by Horatiu Boeriu

With the launch of the new i sub-brand, BMW plans to revolutionize the process of selling car. According to Tim Abbott, BMW UK Managing Director, …

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Spy Photo: BMW testing an i5/i7 hybrid sedan?

3-Series | November 23rd, 2011 by Horatiu Boeriu

Back in August, we reported on a rumor around a future BMW i5 sedan. According to BMW insiders, on the roadmap of the new i …

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BMW i3 – Will Going Green Finally Deliver Greenbacks?

BMW i, Featured Posts | August 5th, 2011 by Hugo Becker

Frankfurt am Main, Germany – While the fanboys drool over the i8 concept, the i3 is the car that is critical to BMW’s ‘i’ sub-brand …

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Designing ‘i’ Into the BMW Brand

BMW i, Featured Posts | August 1st, 2011 by Hugo Becker

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the …

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BMW i World Premiere Summary

BMW i | July 31st, 2011 by James Bachici

Groundbreaking, revolutionary changes are afoot as we speak within the automotive industry and the ripples that these changes will create will echo for a very …

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Column: BMW’s New Philosophy

3-Series | July 29th, 2011 by Manny Antunes

BMW “i” is a new sub-brand of the BMW Group that was introduced last year. Two vehicle concepts are getting close to roll out into …

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BMW i sub-brand: BMW’s Future and Sustainability

BMW i | July 29th, 2011 by Manny Antunes

Sustainability is something BMW is taking very seriously. According to the Dow Jones Sustainability Index, in 2010 the BMW Group was ranked the highest for …

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Editorial: Carbon Future

BMW i, Featured Posts | July 6th, 2011 by James Bachici

Exploring the focus towards carbon in all of its applications within BMW and on the global stage. Carbon. The 6th most abundant element in our …

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