Tag Archives: BMW i

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The opening of the world’s first BMW i Store. i3 gets new clothes

BMW i | June 13th, 2012 by Horatiu Boeriu

To coincide with the opening of the world’s first BMW i Store on London’s Park Lane, the BMW Group will present the BMW i3 Concept with …

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Rumor: Is BMW scalling back on electric cars?

Featured Posts, Rumors | June 7th, 2012 by Horatiu Boeriu

In 2013 BMW will launch the i3, the first fully electric vehicle part of the new i sub-brand. The electric project kicked off years ago …

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The BMW i design DNA

BMW i | March 1st, 2012 by Horatiu Boeriu

BMW i spells visionary vehicles and a new take on premium mobility that has sustainability very much at heart. Pivotal to the new BMW sub-brand …

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BMW i launches iAd in Europe – Innovative presence on foursquare and Mashable.com

News | December 21st, 2011 by Horatiu Boeriu

BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital …

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BMW plans to revolutionize the way cars are sold

Interesting | November 25th, 2011 by Horatiu Boeriu

With the launch of the new i sub-brand, BMW plans to revolutionize the process of selling car. According to Tim Abbott, BMW UK Managing Director, …

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Spy Photo: BMW testing an i5/i7 hybrid sedan?

3-Series | November 23rd, 2011 by Horatiu Boeriu

Back in August, we reported on a rumor around a future BMW i5 sedan. According to BMW insiders, on the roadmap of the new i …

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BMW i3 – Will Going Green Finally Deliver Greenbacks?

BMW i, Featured Posts | August 5th, 2011 by Hugo Becker

Frankfurt am Main, Germany – While the fanboys drool over the i8 concept, the i3 is the car that is critical to BMW’s ‘i’ sub-brand …

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Designing ‘i’ Into the BMW Brand

BMW i, Featured Posts | August 1st, 2011 by Hugo Becker

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the …

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BMW i World Premiere Summary

BMW i | July 31st, 2011 by James Bachici

Groundbreaking, revolutionary changes are afoot as we speak within the automotive industry and the ripples that these changes will create will echo for a very …

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Column: BMW’s New Philosophy

3-Series | July 29th, 2011 by Manny Antunes

BMW “i” is a new sub-brand of the BMW Group that was introduced last year. Two vehicle concepts are getting close to roll out into …

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