Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level, and in this case, this … Continue reading
BMW News, Reviews, Test Drives and more
After its unveil at the 2013 Detroit Auto Show, the BMW Concept 4 Series Coupe was praised and admired by fans from around the world, and often labeled as one of the most beautiful BMW designs to date. Our own … Continue reading
The new BMW 4 Series Coupe is here and it will compete in the midsize two-door premium segment against similar offerings from Audi and Mercedes-Benz. BMW 4 Series Coupe aims to lure customers away from the Audi A5 and Mercedes-Benz … Continue reading
BMW introduces today the new BMW 4 Series Coupe The all-new BMW 4 Series Coupe marks the beginning of a new era for coupes at BMW. Launched as the latest generation of BMW’s sporty mid-size Coupe, the new BMW 4 … Continue reading
The entry level sport sedan segment is arguably one of the most hotly contested arenas in the auto industry and not without good reason. The expectations are high and buyers expect a veritable Swiss army knife with wheels. Modern sport … Continue reading
BMW’s 1M is a car many people thought would never come. The 1M was a car meant to recapture a spirit lost in the glorious era of 1980’s homologation, and although it is not a true race-bred homologation special it … Continue reading
The crossover segment is an area of major interest to BMW. Over the years, we have seen a significant number of models emerge in this space, not only from the BMW brand but MINI as well. The iconic British brand … Continue reading
Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level, and in this case, this … Continue reading
Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium” automobile, as BMW called it, … Continue reading
Today, BMW Group announces a new sub-brand: “i”. Along with the official announcement of the new series of electric vehicles, BMW also launches a venture fund. BMW plans to expand its range of mobility services over the years ahead. To … Continue reading
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were … Continue reading
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and … Continue reading
Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the new marketing gimmick is the … Continue reading
On Monday, February 21, BMW will host a press conference in Germany announcing the a new sub-brand. The new “i” brand will offer a badge to all the upcoming BMW electric vehicles. The “next premium” automobile, as BMW calls it, … Continue reading
2011 has just begun and as expected, new information around the future BMW electric family have come to light. As we mentioned this week, in 2011 BMW will increase their marketing efforts around the Megacity vehicles and we predicted a … Continue reading
The BMW world of forums and discussion boards are mulling today over a rumor sent out in the wild by the usual suspect, known as Scott27, one of the longest BMW insiders we have seen on the interwebs. The rumor … Continue reading