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MINI

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The MINI Clubman Bond Street & MINI Clubman Hyde Park

MINI | January 24th, 2013 by Horatiu Boeriu

While fashion statements come and go, authentic style is here for the duration. As a one-off in the premium small car segment, the MINI has …

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MINI Paceman “Design with Bite” campaign

MINI | January 21st, 2013 by Horatiu Boeriu

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of …

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The Italian Job or Fiat’s Flattery

MINI | January 21st, 2013 by Hugo Becker

Those of a certain age, that certain age being OLD, remember seeing the original Italian Job in the theater. In the movie an all star …

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MINI takes a look back over the most successful year in the brand’s history

MINI | January 11th, 2013 by Horatiu Boeriu

The British premium small car manufacturer MINI can look back on an eventful year marked by new sales records, successful model launches and expansion into …

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Houston Issues Ticket To A MINI Cooper Parked On A Wall

MINI | January 10th, 2013 by Horatiu Boeriu

MINI’s advertising campaigns have always been  known for being bold and fun, and this latest attempt to promote the brand follows the exact same steps. …

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World Premiere: MINI John Cooper Works Paceman

MINI | December 12th, 2012 by Horatiu Boeriu

The MINI John Cooper Works Paceman combines mouthwatering sporting flair and inimitable style to introduce a new dimension in driving fun to the premium compact …

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MINI at the Los Angeles Auto Show 2012

MINI | November 24th, 2012 by Horatiu Boeriu

The MINI Paceman is breathing new life into the premium compact segment as the first Sports Activity Coupé in its class. The latest MINI model …

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