Why BMW is a role model in overcoming hard times
The BMW story has not always been smooth and easy. Yet every time crises arise, the company managed to cope with them and emerged more powerful after such challenging periods. Ever since its birth in…
The BMW story has not always been smooth and easy. Yet every time crises arise, the company managed to cope with them and emerged more powerful after such challenging periods. Ever since its birth in…
If you’re curious about how the electrification of the automotive industry will shape up the world we live in, you should know that the BMW Welt museum will be hosting several events focused on those…
About a year after the release of the Toyota Supra, it’s been given a bit of an update. At first, it was only launched with the same 3.0 liter turbocharged I6 as the BMW Z4…
The BMW Z22 Concept is the perfect example of futuristic technologies introduced no less than 21 years ago, in 1999. BMW is one of the industry visionaries and has always pushed the envelope. The BMW…
BMW has been using all sorts of robots in its logistics for quite some time now. For a while, they’ve even gained autonomy. These smart little helpers are proving vital in the supply chain, as…
For decades, BMW and Mercedes-Benz have been trading blows in the high-end luxury sedan market. The BMW 7 Series and Mercedes-Benz S-Class have consistently been among the best luxury cars in the world, with the…
The world as we knew it may never return. The COVID-19 outbreak imposed some tough restrictions, making even something as casual as a face-to-face conversation a taboo subject. Companies around the world now have to…
The BMW X8 M is coming and it will be the first-ever bespoke M model, meaning that it won’t be based on a pre-existing BMW Series production car. Instead, it will be developed from the…
Every BMW enthusiast loves BMW Films. In fact, most car enthusiasts in general love BMW Films, as they were fantastic little short films based entirely around cool cars. It was an incredibly clever way to…
A little while back, we told you the origin story of the M Division’s logo colors. Over the years, there’s been a lot of debate as to how BMW M decided on its colors for…