Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

Andrew

Editorial: Is BMW becoming General Motors?
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In Featured Posts, Interesting, on April 22nd, 2010

Alex Roy, of Gumball 144 and The Driver Fame and JF Musial of Fast Lane Daily and The Smoking Tire have a hypothesis to make about our favorite Bavarians: That BMW has become or is in the process of transforming … Continue reading
Episode 3: BMWBLOG’s Joy Campaign
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In Featured Posts, Others, on April 17th, 2010

We’re happy to see the responses start to roll in from readers on their personal cars and great photos they’ve come across on the web. This week we have a personal contribution from our reader Sheldon with his own 1988 … Continue reading
Episode 2: BMWBLOG’s Joy Campaign
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In Interesting, on April 10th, 2010

Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW fans. Our campaign is far from being categorized as marketing, the scope here is to … Continue reading
Inspiring an Artist with the Joy of Driving: A Behind the Scenes Look at Jeff Koons and the Art Car Experience
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In Featured Posts, News, on April 7th, 2010

1975 was an important year for the Bavarian Motor Works. They were just incorporating in North America( a then just barely burgeoning market for them), they would go on to win the 12 Hours of Sebring with a 3.0 CSL … Continue reading
$500+E30 + Dream= Professional Podium Finish
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In Featured Posts, Racing, on April 3rd, 2010

Many of us dream of what we could do with more free time and just a little bit more money. My father recently retired and, for a number of years, has wanted to take up fly fishing. Now that he … Continue reading
BMWBLOG’s Joy Campaign
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In Featured Posts, on April 2nd, 2010

As many are now aware, BMW is in the process of implementing its new Joy campaign. The campaign, in a broad stroke, will compliment the long-standing “Ultimate Driving Machine” slogan. The essence of Joy and the proceeding campaign is to … Continue reading
How-To debadge your BMW
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In How-To, on March 23rd, 2010

Debadging is something of an anomaly in the car world. Europeans love it, Americans, for the most part, don’t get it. For those unaware, debadging a car translates in car nerd talk to the removal of any external badges that … Continue reading
Exclusive: Online Premiere of BMW M3 GT Commercial
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In Racing, on March 20th, 2010

BMWBLOG is proud to announce the exclusive online premiere of the BMW M3 GT commercial for the 2010 American Le Mans Series. The commercial, debuting for television on SPEEDTV today, celebrates the second season of the M3 GT in ALMS … Continue reading
The Making of the 12 Hours of Sebring Commercial
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In Racing, on March 20th, 2010

BMW is a company known for successful, succinct advertising campaigns. In fact, BMW would not be themselves without a clever yet interesting ad – whatever their message may be. However, sometimes even more interesting than the ad itself is how … Continue reading