Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2011 Geneva: Lumma Design CLR X 650

2011 Geneva: Lumma Design CLR X 650

The Winterlinger-based tuner, Lumma Design, unveiled at the 2011 Geneva Motor Show their latest iteration of the X6 SAC. Dubbed CLR X 650, the Lumma tuned-up X6 made its first debut back in 2008. The…

The BMW X3 Difference Event

The BMW X3 marketing campaigns continue to intensify here in North America. After the X3 Mountain Driving events, the company announces a new offering: BMW X3 Difference Event. “Difference Event” translates into an event where…

BMW 1M production began this week

The BMW Vision ConnectedDrive Story

The BMW Vision ConnectedDrive Story

BMW Vision ConnectedDrive Concept is not about the design language, but more about a concept that shows how cars could be connected to their environment in the future. To tell the story of ConnectedDrive Concept,…

Live Photos: BMW M3 Track Edition for Netherlands

Starting in 2009, BMW has released several limited editions of the popular M3 Coupe, starting with the M3 Tiger Edition, Frozen Black M3 or the Frozen Grey M3 launched in the US. Continuing the same…

2011 Geneva: Kelleners BMW 5 Series M Sport

2011 Geneva: Kelleners BMW 5 Series M Sport

Two of our favorite BMW 5 Series at the Geneva Motor Show come from a tuner, Kelleners Sport, and one made by an automaker with close ties to BMW, ALPINA. While the B5 was introduced…