Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
The BMW Vision ConnectedDrive Story

The BMW Vision ConnectedDrive Story

BMW Vision ConnectedDrive Concept is not about the design language, but more about a concept that shows how cars could be connected to their environment in the future. To tell the story of ConnectedDrive Concept,…

Live Photos: BMW M3 Track Edition for Netherlands

Starting in 2009, BMW has released several limited editions of the popular M3 Coupe, starting with the M3 Tiger Edition, Frozen Black M3 or the Frozen Grey M3 launched in the US. Continuing the same…

2011 Geneva: Kelleners BMW 5 Series M Sport

2011 Geneva: MINI Clubman Hampton

2011 Geneva: MINI Clubman Hampton

From spring 2011 MINI will open up another new avenue when it comes to the ultra-stylish customization of the brand’s cars. The MINI Yours range of products will feature exclusive design options delivered from the…

2011 Geneva: MINI Cooper SD

2011 Geneva: MINI Cooper SD

While the Rocketman was the star at the MINI stand in Geneva, there were other premiers that caught our attention. One of them, the new MINI Cooper SD. Powered by an also new 2.0 liter…

2011 Geneva: Rolls Royce 102EX Electric Concept

2011 Geneva: Rolls Royce 102EX Electric Concept

Rolls Royce stays busy at the 2011 Geneva Motor Show by breaking the stereotype of high-end luxury cars. The Goodwood-based company revealed to the world their first electric vehicle. In a concept form, the one-off…

2011 Geneva: Hamann 5 Series and X6 TYCOON EVO M

2011 Geneva: Hamann 5 Series and X6 TYCOON EVO M

Another tuner to showcase their work at the Geneva Motor Show was the German-based shop Hamann. The company displayed at their exhibit the new F10 5 Series and their interpretation of the X6 M, dubbed…